Magdalena Szymaniec

Senior Product Designer · Art Direction

Hi, Magdalena here! I'm a creative human based in Berlin, Germany.

Welcome to my portfolio. Feel free to reach out at magda.szymaniec@gmail.com

Selected Work

BARFER'S BARF calculator — allergy question step

I designed the BARFER'S dog and cat food calculator to help clients pick the most optimal food for their animals based on age, gender, weight, allergies, etc.

BARFER'S BARF calculator — results screen

The results of the BARF calculator help the owners make informed decisions about their animals' nutrition.

Blindmate — redesigned profile questions feature

At Blindmate, users create each other's profiles by answering different types of questions about each other. I redesigned this feature to make it more engaging for the users, resembling a physical card game.

Blindmate — AI-generated illustration pipeline for question cards

For the Blindmate questions redesign project, I created an AI pipeline to produce a consistent UI illustration style for over 300 questions in a little less than a week.

Deutsche Bank — Palais Populaire augmented reality concept proposal

Created a concept proposal for Deutsche Bank's project at Palais Populaire with Augmented Reality.

and dos Santos — myToys retail digitalization project

During my work at and dos Santos (Berlin-based innovation agency), I worked on projects aiming to activate offline users and bring them to the online platforms, for example through the company's catalog.

Homeday — tablet tool for realtors

At Homeday, I created a tablet-based tool for realtors to help them evaluate the property's value face-to-face with clients.

Trawa — green energy procurement visualization

At Trawa, I had the pleasure of visualizing our client's energy procurement and highlighting their savings and use of green electricity.

Leading a UX workshop for Wohnvoll in Frankfurt am Main

Leading a UX workshop for Wohnvoll in Frankfurt am Main.

Book cover for Harry Gallon's 'Every Fox Is a Rabid Fox', Dead Ink Books

I created a cover design (typography and illustration) for Harry Gallon's debut novel "Every Fox Is a Rabid Fox", published by Dead Ink Books.

David Bowie mixed-media portrait

Personal experimentation with traditional media and typography.

Book cover for Naomi Booth's 'Sealed', Dead Ink Books

I created a cover design for Naomi Booth's horror novel "Sealed", published by Dead Ink Books.

Illustration for Michael Morpurgo's 'War Horse', Folio Society

An illustration for Michael Morpurgo's "War Horse", created for the Folio Society.

Circus comic spread — Ringling College 'Meanwhile' graphic novel anthology

Created a short comic for Ringling College of Art and Design's "Meanwhile" graphic novel anthology.

Homeday GmbH — icon and UI illustration set

Created a large set of icons and UI illustrations for Homeday GmbH.

Wohnvoll — brochure mockup

Created marketing assets for the service living company, Wohnvoll.

Ziegert — Berlin real estate expose layout

I designed and laid out exposés for Ziegert for two of their Berlin real estate projects.

Ziegert — Berlin real estate expose layout

I designed and laid out exposés for Ziegert for two of their Berlin real estate projects.

Comedy Shorts — improv comedy group branding, poster mockup

I redesigned the logo and created new branding for the Berlin-based improv comedy group.

Trawa — power procurement whitepaper

I designed this Trawa whitepaper on optimizing green electricity procurement, helping mid-sized companies cut costs and hit sustainability targets without major upfront investment.

Wohnvoll — 'Senior-Living neu gedacht' whitepaper

I laid out and oversaw printing of Wohnvoll's whitepaper on rethinking age-appropriate senior living.

2024–2026

Blindmate Onboarding

Most dating apps onboard one type of user (you guessed it, the single). Blindmate is different because friends swipe for their singles as Matchmakers. (Not to mention, you can do both — swipe for others and get matches at the same time…) That's three distinct user types, one front door, and a concept nobody's seen before. You can't use the app without your friends either, so the trust required to sign up is high.

This is the story of rewiring a mental model for a dating app that flips the dating app script.

Safety network welcome screen Blindmate shift welcome screen Matchmaker approach welcome screen No AI welcome screen Testimonial welcome screen
Conversational onboarding screen
Invites sent onboarding screen
2025

Blindmate Premium

Blindmate is your friendly neighborhood Spider-Man of dating apps — social, fair, on your side. So when it came time to build a monetization model, the rules were simple: don't hurt organic growth, don't break user trust.

Two months, five features, a pricing model that trusts its users, and a conversion rate that beats Tinder. Not bad for the nice app.

Likes
3x More Swipes
Search Filters
Image Analysis
Compatibility
2024

Trawa: shaping the future of energy supply

Sustainable energy shouldn't be a perk reserved for companies large enough to have a procurement department. That's Trawa's whole premise: give companies real access to green electricity, fair pricing, and the tools to hit their climate targets. The catch is that "access" means nothing if the person managing it can't understand what they're looking at.

This is the story of building the dashboard (and the design system underneath it) that makes good on that mission — turning spot prices, PPAs, and green certificates into something a busy non-specialist can actually read, trust, and act on.

Trawa dashboard shown on laptop and phone screens